BRANDING & AWARENESS:
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BRAND BOOK:
BERRY APPLEMAN & LEIDEN LLP, 2016
I wrote, drafted the basic design, project managed and produced this corporate brand book that was distributed internally to all staff as part of global wide corporate re-brand in October 2016.
BRAND BOOK:
FUZE, INC, 2014
I wrote, drafted the basic design, project managed and produced this corporate brand book that was distributed internally to all staff as part of corporate and product re-brand in April 2014.
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BRAND MESSAGING MATRIX:
GLASSDOOR, 2012
I created these high-level brand messaging matrices that were distributed to our internal sales staff to help them clearly communicate how our products can best serve their prospects and clients. These documents enabled a very junior sales staff to understand basic customer pain points, while offering talking points and detailed solutions to properly enable them to conduct successful sales calls.
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CONTENT MARKETING:
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FUZE BLOG SERIES, 'The Tuesday Tip & Trick', 2014
I published a weekly blog series to provide our software users with expert 'Insider' product usage tips. The fun and informal tone of the series showcased the company culture across all departments, and the useful tips were appreciated by users. I even learned a tip or two myself.
CASE STUDY:
GLASSDOOR, 2012
I wrote this Case Study for Glassdoor in 2012, telling the success story of one of our paid clients - Enterprise Car Rental.
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MARKETING GUIDE:
Lyris Deliverability Guide, 2011
Content writing for lead generation - each month I was given a topic to cover (i.e. email deliverability), resulting in a completely scripted webinar and a companion guide.
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FUZE eBOOK:
'Navigating the New World of Meetings and Collaboration', 2014
Content piece - this eBook was created for users of the Fuze conferencing software to understand the changing landscape of meetings in a mobile, digital world. This piece offered tips on how to conduct the best online meetings.
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ADVERTISING:
PRINT & DIGITAL ADVERTS
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BAL ADVERTS, 2017
Post re-brand advertising, introducing basic high-level brand elements and new look-and-feel to the industry, for a well known, 35 year-old immigration law firm.
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BAL PRINT SPREAD, 2016
Initial two-page magazine spread to introduce newly re-branded 35 year old immigration law firm.
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GEEKNET FULL PAGE ADVERT, 2010
Post re-brand advertising, introducing new messaging, company offering, brand elements and new look-and-feel to the advertising industry and potential clients.
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GEEKNET ADVERTS, 2009
Direct Mail postcard and Client Email to introduce the new brand to clients, advertisers, agencies and pipeline contacts
STORYTELLING & CAMPAIGNS:
GEEKNET, 'State of the Geekonomy', 2010
In early 2010, we commissioned Forrester Research to conduct a survey with the objective to size the Geek marketplace and to identify geek segments within the online population. We wanted to prove the hypothesis that the geek audience visiting our network of websites are a highly influential segment who make a lot of money and have large spending power, thus making them a choice segment for our advertising partners. We coined this effect 'The Geekonomy'.
This deck was used for media briefings and speaking events, as well as used by our sales team during pitches and proposals.
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ADWEEK ARTICLE, 'Consumers Embrace Geekdom', 2010
This article in Adweek was a result of PR efforts to socialize the 'State of the Geekonomy' to the press.
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MEDIA KITS & PRODUCT GUIDES:
FUZE
MEDIA KIT, 2013
Prior to rebranding Fuze (from Fuzebox), I created this kit highlighting our product offerings. I also directed the photo shoots used in the design.
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GEEKNET
MEDIA KIT, 2010
Upon re-branding Geeknet, I produced this advertising media kit showcasing our websites and ad products.
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GLASSDOOR
PRODUCT BROCHURE, 2012
I created this sales brochure when I first started at Glassdoor. They lacked any sales collateral, yet were selling several different types of products. This brochure provided both staff and clients with high-level brand messaging (the tagline 'Turn Social Media into Top Talent' was actually developed in my final interview with the CMO) and product information for each of our talent acquisition solutions.
FUZE
'Fuze Like A Pro' GUIDE, 2013
Prior to rebranding Fuze (from Fuzebox), I created this 'get started' guide to enable users to best use our product and to understand how to host the best possible online meetings.